Wendy's plans to begin surge-pricing at restaurants

Wendy's plans to revolutionize fast food with 'surge pricing,' testing dynamic menu costs that fluctuate based on demand by 2025, sparking both curiosity and concerns among potential customers.

Wendy's plans 'surge-pricing' menu items

Wendy's has confirmed it will start testing "surge-pricing" where menu items get more expensive at popular times of the day. According to FOX 26 Business Reporter Tom Zizka, the concept is not new and already happens in other industries.