KWalking - what it means to be a man

HOUSTON (FOX 26) — What does it mean to be a man? GilLette has launched an advertising campaign with that question.

Supporters are praising the campaign calling it evolution while critics label it an attack on men.

The American Psychological Association shared new guidelines on what it means to "be a man" in the U.S., saying that raising boys on traditional, more old-school masculinity is not healthy and that teaching boys not to cry or not to be sensitive leads to higher suicide rates, more disease, and more loneliness when they become men.

The association is not saying that qualities traditionally associated with masculinity, such as strength, are bad, just that they are not the full picture.