Houston Dynamo FC names DUDE Wipes first-ever back-of-jersey sponsor
Houston Dynamo FC team up with DUDE Wipes in new partnership
FOX 26 anchors Anthony Antoine and Carolina Sanchez sit down with Houston Dynamo FC Vice President of Communications to break down the club's new multi-year partnership with DUDE Wipes. Hear how the personal care brand is making history as the Dynamo's first-ever back-of-jersey sponsor, what fans can expect on matchdays at Shell Energy Stadium.
HOUSTON, Texas - Houston Dynamo FC is teaming up with DUDE Wipes in a multi-year partnership that puts the personal care brand on the back of the team's official match jerseys.
The agreement makes DUDE Wipes the club’s first-ever Official Back of Jersey Partner and Exclusive Disposable Wipes Partner. The partnership carries the cheekily targeted tagline: "Space City has Uranus covered."
When will the logo debut?
What we know:
The DUDE Wipes branding will make its on-field debut during the Dynamo's road match against Sporting Kansas City on Saturday, Aug. 1.
With the deal, Houston becomes one of only four Major League Soccer (MLS) clubs to feature a back-of-jersey sponsor during the 2026 season.
Supporters who have already purchased a 2026 jersey will have the opportunity to add the new back-of-jersey print to their existing kits.
What they're saying:
"DUDE Wipes is exactly the kind of partner we love working with: a brand that's unapologetically authentic, knows how to make people laugh, and has built an incredibly loyal community," said Nico Zini, Chief Revenue Officer of Houston Dynamo FC. "As our Back of Jersey partner, it's only fitting that DUDE Wipes literally has our backs."
Community programs and fan activations
Beyond matchday kits, the partnership spans youth programming, digital media, and stadium activations:
Cascarita Youth Soccer: DUDE Wipes will serve as the presenting partner for Cascarita, a returning youth initiative offering 12 free, street-style pickup soccer events per year for players ages 12 through 18.
In-Stadium & Broadcast: Fans at Shell Energy Stadium can expect new LED signage, video board features, interactive concourse booths, and premium hospitality updates. Integrations will also air during MLS Season Pass broadcasts on Apple TV.
Original Digital Series: The club will launch short-form content including "We've Got Your Back, Presented by DUDE Wipes" — highlighting unsung club staff and family members — and "Clean Sheet = Clean Back," celebrating every Dynamo shutout.
Facility Expansion: Starting in 2027, branding will extend to the Houston Sports Park training facility.