Seniors Foggy about Advantages of Windows 10; iTOK Survey Reveals 64 Percent Reluctant to Take

LEHI, Utah--(BUSINESS WIRE)--Jul 15, 2015--Sixty-seven percent of seniors currently using Windows at home are concerned about upgrading to the new Windows 10 software scheduled for release July 29, and of those eligible for a free version, 64 percent expressed reluctance about upgrading, according to the iTOK Windows 10 Awareness Survey.

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In addition, while 91 percent of seniors know which version of Windows they use, 72 percent were unaware they could be eligible to upgrade to Windows 10 for free, and 66 percent were completely unaware Windows 10 will be available later this month.

Seniors surveyed also cited fear of losing touch with friends and family, not being able to bank or shop online, and software bugs associated with the new version as reasons that will prevent them from upgrading to Windows 10 on their home computers.

"Even the savviest users can find software or technology shifts daunting, and information around this Windows 10 rollout, in particular, has been quite confusing," said James P. Dunn, CEO of iTOK. "We know today's seniors rely heavily on their computers to stay in touch with friends and family, as well as other activities integral to their lives. iTOK's '10 for 10' tech support promotion is designed to address Windows 10 concerns and ensure a smooth, stress-free transition to the new software platform."

iTOK '10 for 10' Tech Support Promotion

To ease the transition into Windows' new operating system, iTOK is offering a 10 percent discount on its tech support services related to Windows 10 from July 29—when Windows 10 launches—through August 31, 2015. Details of the iTOK '10 for 10' promotion include:

The iTOK Windows 10 Awareness Survey was conducted between June 28 and July 2, 2015 among iTOK members across the United States, 97 percent of whom were 55 years of age and older. More information about the survey can be found on iTOK's blog.

About iTOK

iTOK is the premier provider of managed services that aid technology adoption in today's connected home. The company's U.S.-based force of Technology Advisors provides members with concierge service to support computers and a wide range of connected devices, including the Internet of Things. Focused on seniors aging in place, iTOK connects, improves and protects its members' digital lives with a comprehensive suite of services such as identity protection, security software, device set-up and optimization, and online data backup. For more information, please visit

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CONTACT: Horn Group for iTOK

Allyne Mills, 646-202-9775




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PUB: 07/15/2015 09:00 AM/DISC: 07/15/2015 09:00 AM