Survey says Houston holiday shoppers will spend less, but shop more socially aware

In Houston, the study found spending will be down about $100, as shoppers expect to spend an average of $583, down from $681 last year. And they found 85% of Houstonians plan to shop online, with 45% shopping only online. 57% say they'll do some shopping in stores. And early online sales, such as Amazon Prime Day in October, are why they're shopping earlier this year.

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