HOUSTON (FOX 26) - It might not be a campaign-winning "kill shot," but casting your ballot on camera with a conservative radio powerhouse on your flank can't help but improve Dan Crenshaw's prospects in the Republican runoff for Texas Congressional District 2.
KTRH radio show host Michael Berry says he's loudly supporting the retired Navy SEAL and is urging all his listeners to do the same.
"He made a big sacrifice for this country," said Berry. "I know where his heart is. I know where his head is and I know he will go to Congress and represent this community well."
Berry's very public endorsement come on the heels of another high-profile show of support for Crenshaw in what's become a pitched battle with Texas State Representative Kevin Roberts.
Houston icon Jim "Mattress Mack" McIngvale announced over the weekend that he's backing the Iraq and Afghanistan war veteran who lost an eye in combat and went on to study public policy at Harvard University.
"We know why we are doing this," said Crenshaw after casting his ballot at an early voting location. "It's about impact. It's about serving the American people. It's about problem solving."
Crenshaw, 34, who literally ran the length of his northside district prior to the March primary, has rapidly shed the label of "underfunded dark horse."
Rice University political analyst Mark Jones views the latest consequential endorsements as developments which could help Crenshaw clinch a win on Tuesday.
"So Mattress Mack, Michael Berry, members of the House Freedom Caucus endorsing him all signal that he has the momentum, where as his opponent Kevin Roberts does not," said Jones.
Roberts has some powerful backers as well, including Harris County Judge Ed Emmett, the National Rifle Association and conservative leader Dr. Steve Hoetze, to name a few.
But Jones believes Crenshaw has clawed ahead.
"Right now, this is Crenshaw's race to lose," added Jones. "I think he's in the driver's seat and I would expect to see him victorious on the evening of March 22."