HOUSTON (FOX 26) - Houston Rockets guard James Harden and his infamous beard are the centers of attention in an advertising campaign for Trolli® Sour Brite Crawlers. The treat is usually marketed as Weirdly Awesome® but for this partnership with Harden, it will be known as Beardly Awesome, a reference to the guard's most visible physical feature.
In addition to his presence on the Trolli social media platforms, Ferrara Candy Company will begin selling the Trolli Sour Brite Weird Beards, a product inspired by Harden.
"James Harden truly embodies what we celebrate and admire at Trolli, celebrating self-expression, unique style and having fun," said Ferrara Candy Company senior vice president of marketing and brand strategy Jill Manchester. "From his iconic beard, to his crazy faces and his signature dance moves... everything about James is Weirdly Awesome. He's the perfect ambassador to inject a little of the unordinary into our consumers' day-to-day lives. In fact, we've coined the term Beardly Awesome as a nod to our partnership with James."