Reebok launches JJ I Insomnia training shoe

Reebok has unveiled the latest version of the JJ Watt signature training shoe -- the JJ I Insomnia, which will be available in retail stores on December 16.

The JJ I Insomnia design is partially inspired by Watt’s late night and early morning workouts.

“The Insomnia edition is the one I’ve been most excited to launch since Reebok and I began this project," says Watt. "People will love the versatility that this shoe brings, from phenomenal performance in the gym to an extremely comfortable and classic look outside of the gym.”

Watt took part in every step of the design and development process of the shoe.

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