Popular breakfast chain, IHOP, gained a new Twitter audience last year when it embodied a seemingly younger, and more hip voice for social media. Now, that new voice is bringing some negative attention.
In a recurring theme of tweets using popular internet, and teen-friendly slang, IHOP saw the Twitter account gain attention through retweets and favorites.
Pancakes on fleek.— IHOP (@IHOP) October 21, 2014
Is it worth it, let me work it. I put my fork down, flip it and reverse it. pic.twitter.com/5IoqsqoqUA— IHOP (@IHOP) October 8, 2014
However, a tweet that was sent from the company's account on October 18 now has the company under fire. The tweet has since been deleted, but not before it was screenshot and shared across social media.
The tweet reads, "flat, but has a GREAT personality."
Twitter users immediately responded with backlash. Twitter user Seamus Bellamy asked, "What does snark and sexism come in to pancakes?"
@IHOP Why does a chain of pancake houses stand for anything? Where does opinion, snark or sexism come into pancakes? It’s PANCAKES.— Heinous Hellamy (@SeamusBellamy) October 19, 2015
Another tweeted, "Can't teach my Girl Scouts that casual misogyny is okay."
The company tweeted shortly thereafter that they "tweeted something dumb" and offered an apology.
Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We're sorry.— IHOP (@IHOP) October 19, 2015