In a matter of a weekend it became cool and hip to wear a beard again. For some men who have taken to Facebook, it has been a kick azz chick magnet. The page is called Beard Game Matters and the number of women thirsting through the pages is at 1.1 million. The social media page shows guys and their beards and it's enough to keep the ladies coming back. On the Factor is Houston Defender reporter Reshonda Tate and branding consultant Bryon Lundy.