(FOX 26) - Snapchat users are taking to social media about new filters gaining popularity, and drastically altering their natural appearance, according to Buzzfeed News.
The app's popular 'Coachella', or flower crown, filter has faced the most criticism--being accused by users for making their skin appear "whiter", while also making other features appear rounder, and thinner.
Lol so they try put flowers on top of the face to distract from the fact that it's a skin lightening feature— Dan Soff [JOKUZA] (@Swagadore) May 8, 2016
😂😂 Snapchat you're not slick
Snapchat, I am very disturbed by the fact that your "beautification" filters make my skin lighter, and my nose and jaw smaller. Just saying.— Allegra Clark (@SimplyAllegra) May 9, 2016
The coachella filter on snapchat is supposed to be pretty and cute.— Mukat Singh (@mooks95) April 19, 2016
Really it's just whitening your skin and making your nose smaller.
Real talk though: can snapchat keep the flower crown filter but take the skin lightening thing away b/c 🤔.— cai (@ursuIas) April 30, 2016
Other users on Twitter are coming to Snapchat's defense when it comes to the complaints.
People quick to complain #snapchat filter whitening their skin, but would do it in a heartbeat on any photo app.— Angel Addams (@angel_addams) May 17, 2016
Users are mostly taking issue with Snapchat's "pretty" filters, which they say, smooths blemishes and under-eye circles, while also making skin look lighter in tone.
but why do the snapchat "beautifying" filters make your skin whiter and eyes lighter— mom streeter (@ccstreeter) May 10, 2016
Snapchat recently faced backlash for its Bob Marley filter, that featured dreadlocks, as users called it 'digital blackface'.