Lyft launching Sober Rides pilot program in Texas

- Lyft is joining forces with the Texas Municipal Police Association to launch the Sober Rides TX pilot program.

The rideshare company is hoping the program will help reduce drinking and driving across Texas by providing a sober ride for passengers.

Sober Rides TX will kick off on May 5 with Lyft offering an initial commitment of $50,000 in Sober Rides across the state.

Texans will be able to claim a free ride (up to $10) on Cinco de Mayo.

“Ridesharing is an important solution to a major problem across the state – impaired driving. Lyft is launching Sober Rides TX to encourage responsible choices and incentivize riders to drink responsibly,” Kaleb Miller, General Manager for Lyft Gulf Coast, said in a statement. “This program will ensure that designated drivers are available on demand in Harris County and across the state."

“Recent data shows that Texas led the nation in traffic fatalities, with alcohol impaired drivers contributing to 44 percent of these deaths,” said Kevin Lawrence, Executive Director of Texas Municipal Police Association.

"We know Houston will be busy this weekend as so many are out celebrating around the city and we want to do everything we can to encourage people who are drinking to not drive," said Chief Samuel Pena, Houston Fire Chief. "We're proud to see that Lyft step up to provide Houstonians with a responsible ride home and encourage as many people as possible to take advantage of this great offer." 

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