bridging Black Friday, Singles' Day traditions

- is bringing the American Black Friday festivities to Chinese shoppers, just two weeks after hosting the largest U.S. Singles' Day online shopping event with top U.S. department stores and more than 250 luxury brands.

With more than 46 percent of luxury brands being purchased by those of Chinese descent (10 million of whom purchase through Dealmoon), Black Friday is a day on which the Chinese, both in the U.S. and in China, search for U.S. brands and serves as the catalyst.

"Many of our 6.8M social network followers on Weibo and WeChat know that Black Friday is the biggest shopping holiday in the U.S.," said Dealmoon co-founder and CMO Jennifer Wang. "And they come to our site specifically looking for their favorite brands. U.S. retailers are giving us special exclusives because this particular customer has such a voracious appetite for luxury brands."

With Black Friday on the horizon, has already offered discount deals such as $225 off on selected Apple iPad Mini 4 models, up to $1,500 off on Chloe handbags, and up to 40 percent off of Valentino shoes.

Learn more about Black Friday offers from U.S. retailers by visiting

"Those of Chinese descent crave the highest-end products," explained Wang. "The products we select are quickly depleted from these brands' inventories as our editors make new recommendations on deals that are of particular appeal to this customer 24 hours a day."

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